Born in 1995, Daniel Sachon is a British director, image maker and creative director. His multidisciplinary practice distills how narrative is constructed across art history, the beauty and seduction of fashion, and the psychological armature of advertising designed to subliminally sculpt our lives.

With a considered eye for composition and mise-en-scène, Sachon’s work engages and unlocks our collective cultural consciousness. By deconstructing the fundamentals of image-making, he engineers work that feels at once timeless and contemporary. Sachon has honed a visual language that marries a neo-classical gloss with something more lived-in and experienced, brushed with a signature wink of irreverence and golden-age polish. The result rests between natural ease and composed tension, straddling the fine line between art and commerce.

His interplay with these visual indicators traces the evolution of visual language itself: photography as medium, the image maker as director, and the shifting role of imagery at the nexus of art and commerce. These are the forces that have shaped, and continue to shape, our fluid cultural consciousness.

In 2022 Daniel unveiled his latest solo exhibiton, ‘Bitches’, during London’s Frieze week, and is currently developing it into his first printed monograph set to debut 2026.

Daniel currently resides between Los Angeles and London.

For all enquiries please email info@danielsachon.co.uk

Selected Press and Publications Include: CR Fashion Book,  i-D, LOVE, PAPER, Players, Playboy, STYLE, Tatler UK, The British Journal of Photography, Wall Street International, Hunger

Selected Clients Include: 18.01 London, Dolce & Gabbana, Demi Lovato, Fabrizio Viti, Garrard, Jacques Marie Mage, Kim Petras, Mimi Wade, Miss Sohee, Netflix, Poster Girl, Roberta Einer, Skims, Yohji Yamamoto Eyewear, Zandra Rhodes,

Selected Exhibitions and Galleries include:  Bitches (Solo Show), Imitate Modern 2022, The London Art Fair 2016, Very Art Space (Paris) Disruptive Innovation (Solo Show), Londonewcastle Project Space 2015, , Beautiful Crime Gallery (London)